Lose Fat and Build Muscle as a Vegan - without being overwhelmed and wasting hours in the gym
My Name is Fritz Horstmann, I am a Vegan Fitness Expert and Coach and
I help Vegans lose fat and build muscle so they can confidently portray
their values and leave a big impact.
I went vegan 3 years ago because I wanted to
take charge of my health, save animals and the planet.
I also found it is easier to get in shape as a vegan, since vegan food is
super nutrient dense, satiating and exactly what our body needs.
I started documenting my journey on Social Media and vegans started
reaching out for help.
„I went vegan and gained 20 lbs, what do I do?“

„I feel bloated 24/7 as a vegan, what is the solution?“

„I was always in shape as a meat eater,
but since going vegan I look skinny-fat
and struggle to get back in shape.“
Are just a few of the hundreds of messages I received. At that point I made
it my mission to make veganism cool.
To create an army of fit vegans that save the planet and go out there with
positivity and inspiring their peers with their appearance and energy.
Because vegans are the GameChangers and
world changers we need.
Lose Fat and Build Muscle as a Vegan - without being overwhelmed and wasting hours in the gym
My Name is Fritz Horstmann, I am a Vegan Fitness Expert and Coach and
I help Vegans lose fat and build muscle so they can confidently portray their values and leave a big impact.
I went vegan 3 years ago because I wanted to take charge of my health, save animals and the planet.
I also found it is easier to get in shape as a vegan, since vegan food is super nutrient dense, satiating and exactly what our body needs.
I started documenting my journey on Social Media and vegans started
reaching out for help.
„I went vegan and gained 20 lbs, what do I do?“

„I feel bloated 24/7 as a vegan, what is the solution?“

„I was always in shape as a meat eater,
but since going vegan I look skinny-fat
and struggle to get back in shape.“
Are just a few of the hundreds of messages I received. At that point I made
it my mission to make veganism cool.

To create an army of fit vegans that save the planet and go out there with
positivity and inspiring their peers with their appearance and energy.
Because vegans are the GameChangers and
world changers we need.
Why you can do it, too:
• Vegan Nutrition - if done right - makes fat loss and muscle gain easy
• You don’t need to spend hours crafting perfect meals
• You don’t need to sacrifice your lifestyle and career
• A simple strategy is all it takes
• Genetics are not a limiting factor
• You don’t need to go to the gym 6x per week
I decided to turn vegan 3 years ago, believing it was easier to get and stay in shape, since you’re only eating healthy foods right?

In theory this sounded promising, in practice I gained 40+ lbs of weight in just a few months, going from being a lean meat eater to being a skinny-fat vegan.

The first year was a real struggle. I gained weight, felt bloated all day, didn’t enjoy my meals and my friends and colleagues made fun of me being vegan and out of shape.

I still remember my girlfriend and I being in the changing room in a store and me asking her to take a picture of me shirtless. She took the picture but didn’t look impressed or excited at all. I looked at the picture and I finally realized how bad it really got.

Even though at that point I was working out for 3+ years already I looked soft, I looked skinny-fat, flat - no muscle definition whatsoever.
It was devastating and my confidence was at an all-time low.
Why you can do it, too:
• Vegan Nutrition - if done right - makes fat loss and muscle gain easy
• You don’t need to spend hours crafting perfect meals
• You don’t need to sacrifice your lifestyle and career
• A simple strategy is all it takes
• Genetics are not a limiting factor
• You don’t need to go to the gym 6x per week
I decided to turn vegan 3 years ago, believing it was easier to get and stay in shape, since you’re only eating healthy foods right?

In theory this sounded promising, in practice I gained 40+ lbs of weight in just a few months, going from being a lean meat eater to being a skinny-fat vegan.

The first year was a real struggle. I gained weight, felt bloated all day, didn’t enjoy my meals and my friends and colleagues made fun of me being vegan and out of shape.

I still remember my girlfriend and I being in the changing room in a store and me asking her to take a picture of me shirtless. She took the picture but didn’t look impressed or excited at all. I looked at the picture and I finally realized how bad it really got.

Even though at that point I was working out for 3+ years already I looked soft, I looked skinny-fat, flat - no muscle definition whatsoever.
It was devastating and my confidence was at an all-time low.
I realized how low energy I was feeling all day,
how unattractive I felt during sex and how unproductive
I was in my work life and business.
Where before on an omnivore diet I’d get comments about how lean & good I look - after just a few months of being vegan I looked like someone who doesn’t lift at all and doesn’t care about his diet.

This needed to change or else I’d quit the vegan lifestyle. So I put my head down, invested in multiple Coaches and Nutrition Certifications to finally get rid of this emotional pain.

Over a period of 4 months I lost all the fat I gained, benched my first 220 lbs for reps, revealed my six-pack, but most importantly I regained my confidence in me and the vegan lifestyle.
Fast forward to today where I am the most defined
I have ever been, stronger than ever, LOVE my vegan
food and lifestyle while eating intuitively.
Most importantly my confidence is back, my Relationship is better than ever, my business is growing rapidly and together me and my three person team are impacting thousands of vegans.
I realized how low energy I was feeling all day, how unattractive I felt during sex and how unproductive I was in my work life and business.
Where before on an omnivore diet I’d get comments about how lean & good I look - after just a few months of being vegan I looked like someone who doesn’t lift at all and doesn’t care about his diet.

This needed to change or else I’d quit the vegan lifestyle. So I put my head down, invested in multiple Coaches and Nutrition Certifications to finally get rid of this emotional pain.

Over a period of 4 months I lost all the fat I gained, benched my first 220 lbs for reps, revealed my six-pack, but most importantly I regained my confidence in me and the vegan lifestyle.
Fast forward to today where I am the most defined I have ever been, stronger than ever, LOVE my vegan food and lifestyle while eating intuitively.
Most importantly my confidence is back, my Relationship is better than ever, my business is growing rapidly and together me and my three person team are impacting thousands of vegans.
Why it’s fulfilling to be a Fit Vegan
• Once you transform your body you realize you are in control of your life
• You have more energy
• You are more confident and out-going
• You are more focused and disciplined which leads to more productivity
• You are a role model for your family and kids
• You live longer
• You are an inspiration and congruent with your values
• You have the fitness to do any outdoor activities
The wrong way:
• obsessing about and only eating whole foods
• Not eating enough protein
• Doing HIIT / Bootcamps / Crossfit as exercise
• „Just eating healthy“ and expecting results
• Having the approach „as long as it’s vegan I’ll eat it“
The right way:
• eating a balance of whole and processed foods
• Eating sufficient protein to boost fat loss and muscle gain
• Strength Training with the right Strategy
• Following a calorie & macronutrient framework that works
• Realizing that not all vegan food is good for you
Why it’s fulfilling to be a Fit Vegan
• Once you transform your body you realize you are in control of your life
• You have more energy
• You are more confident and out-going
• You are more focused and disciplined which leads to more productivity
• You are a role model for your family and kids
• You live longer
• You are an inspiration and congruent with your values
• You have the fitness to do any outdoor activities
The wrong way:
• obsessing about and only eating whole foods
• Not eating enough protein
• Doing HIIT / Bootcamps / Crossfit as exercise
• „Just eating healthy“ and expecting results
• Having the approach „as long as it’s vegan I’ll eat it“
The right way:
• eating a balance of whole and processed foods
• Eating sufficient protein to boost fat loss and muscle gain
• Strength Training with the right Strategy
• Following a calorie & macronutrient framework that works
• Realizing that not all vegan food is good for you
This is not for everybody
You need to:
• Have 5-10 hours of time per week
• Be ready and able to invest in your Health
• Be vegan (or wanting to go)
• Be an Action-Taker
• Communicative & Coachable
You have to apply to work with us
I’m pretty sure you know I’ve got some following behind me and I’m honestly flattered and so grateful to be influencing so many people!
At the same time, I know for a fact that this kind of mentoring can only work if my clients have personal access to me, my team and my input, so I can ensure actual results.

This also means that we can’t help everybody.
We are getting huge demand for this Coaching so it will be necessary to apply for it.

I want to make sure that the people I pick for this program are highly committed action takers who are able to make decisions, willing to invest in themselves and wanting to create themselves a lasting transformation.
This is not for everybody
You need to:
• Have 5-10 hours of time per week
• Be ready and able to invest in your Health
• Be vegan (or wanting to go)
• Be an Action-Taker
• Communicative & Coachable
You have to apply to work with us
I’m pretty sure you know I’ve got some following behind me and I’m honestly flattered and so grateful to be influencing so many people!
At the same time, I know for a fact that this kind of mentoring can only work if my clients have personal access to me, my team and my input, so I can ensure actual results.

This also means that we can’t help everybody.
We are getting huge demand for this Coaching so it will be necessary to apply for it.

I want to make sure that the people I pick for this program are highly committed action takers who are able to make decisions, willing to invest in themselves and wanting to create themselves a lasting transformation.
Client Results
"The last months have changed my life. I have crossed an important milestone for myself and have proven to me that I am indeed capable of succeeding and reaching my goals, which just makes me very proud. I am without hyperbole in the best shape I have ever been in my life and I'm experiencing a boost in confidence I'm wholly unfamiliar with."
Jan
“I came to the Academy after having tried many different weight loss options on a vegan diet that led me to being skinny fat, without noticeable changes in my physique.
The Academy transformed me drastically in just under 12 weeks, going from 18% BF to just 10%, all while eating filling delicious meals and ensuring i had the right strength training plan."
Elias
„Before the GCA academy,  I knew I had to change, but I had no direction and was overloaded with information from the internet.
After the GCA I have direction not just to  transform my body, but my health and knowledge to keep all that I have gained. I have no more hbp, no cholesterol and the the skinny fat body is a thing of the past.“
Omar
Client Results
"The last months have changed my life. I have crossed an important milestone for myself and have proven to me that I am indeed capable of succeeding and reaching my goals, which just makes me very proud. I am without hyperbole in the best shape I have ever been in my life and I'm experiencing a boost in confidence I'm wholly unfamiliar with."
Jan
“I came to the Academy after having tried many different weight loss options on a vegan diet that led me to being skinny fat, without noticeable changes in my physique.
The Academy transformed me drastically in just under 12 weeks, going from 18% BF to just 10%, all while eating filling delicious meals and ensuring i had the right strength training plan."
Elias
„Before the GCA academy,  I knew I had to change, but I had no direction and was overloaded with information from the internet.
After the GCA I have direction not just to  transform my body, but my health and knowledge to keep all that I have gained. I have no more hbp, no cholesterol and the the skinny fat body is a thing of the past.“
Omar
“Before I found the GCA I was desperate. I had tried everything under the sun, every fad diet, every so called hack, and never reached my goal, and always hungry and craving, I became skinny fat, after I finished the program I had reached my goal physique, always feeling satiated with the meal plan, and even won the gold in Judo. Never felt like I was going against my body, my body loved every single step of it.“
Chadi
"I am so happy to have taken on this journey with you. :) I feel better than ever!!!"
Svenja
"Before joining the GCA, I felt like I had hit rock bottom in terms of my physical appearance and this was taking a massive toll on my mental health too. Working alongside Fritz and the other gamechangers provided me with the tools to transform my body and mindset and in turn gave me my life back."
Sunny
“Before I found the GCA I was desperate. I had tried everything under the sun, every fad diet, every so called hack, and never reached my goal, and always hungry and craving, I became skinny fat, after I finished the program I had reached my goal physique, always feeling satiated with the meal plan, and even won the gold in Judo. Never felt like I was going against my body, my body loved every single step of it.“
Chadi
"I am so happy to have taken on this journey with you. :) I feel better than ever!!!"
Svenja
"Before joining the GCA, I felt like I had hit rock bottom in terms of my physical appearance and this was taking a massive toll on my mental health too. Working alongside Fritz and the other gamechangers provided me with the tools to transform my body and mindset and in turn gave me my life back."
Sunny
"Before I joined GCA I was not confident with the way I love my body. My mindset was my biggest transformation. I now decided to take a huge leap & also coach vegans with their health & fitness. The program transformed my knowledge to the Next-Level & also gained life skills such as planning ahead, time management & an epic life confidence! It's a gamechanger. Now it's a GAME ON for me to make an impact to serve, love & inspire others"
Joey
“Before I started the gamechanger academy I had no control over my eating habits and felt truly lost. Working with Fritz changed my entire view on how to lose weight efficiently and effectively for the long term and that’s something that I will always have.“
Bailey
“Before the program I was a regular girl who tried everything to combat weight gain and I just thought that it’s in my genes to look the way I did. One day I just decided that I owe it to myself to give this program a try and work towards my dream body. Fritz is a great coach, mentor and friend.
Today, I’m more energetic than I ever was. I am a sucker for weight training and yoga, & absolutely love the feeling post workout. I totally recommend this program to everyone!!!“
Niharika
"The GameChanger academy changed me not only physically but mentally. Prior to this program I was letting the food take control over me, now I’m the one who has the control. I’m feeling more confident than ever, I’m loving my body and now absolutely conscious of how to take care of it. I’m a different person now. Thanks."
Maria
"Working with Fritz and his team made me switch to a fully plant based diet an enjoyable, educational and rewarding experience. Having tried many diet and exercise combinations in the past, I didn’t think it was possible to get results as good as this - I have made major improvements to my body composition in just 3-months."
Luke
"I’ve got minimal belly fat, I’m completely thinned out and it’s awesome. My chest is coming through, I don’t really have man-boobs anymore. I feel more confident on phone calls with potential clients. I have more energy and express myself and be me."
Ross
"I'm incredibly glad to tell you that I felt supercharged working 12+ hours during both days just being conscious of my macro intake. This isn't one of those "I feel great because I've been vegan for a week" type of things where one's body dumps toxins and feels better in the short term - I've been following the principles for 5 months through some long days, so for me this is a huge testament that this lifestyle just works that I've been able to sustain for the longer term. Looking forward to seeing what the future has in store."
Arthur
"This program has really changed my long-term mindset. I recognize, there are meals for me, food for me that I can enjoy for the long-term. So I have really valued my time with GameChanger. Thank you guys so much."
Sara
“Prior to joining the Academy, I have had a decade-long history of chronic illnesses. I was overweight and unsure about the best approach on a calorie-deficit diet and proper working out.
After 12 weeks of the program, My diabetes is now very tightly controlled and my blood work is pristine, and I now have a stronger knowledge and increased confidence about my nutrition and workouts. I have also moved from a size 38 pants to now a skinny 33 size and have a weight that I haven’t seen on the scale in over 10 years! The GameChanger Academy has truly transformed my belief in myself and gave me the confidence in my body I haven’t had in a really long time.“
Lenin
"Before I joined GCA I was not confident with the way I love my body. My mindset was my biggest transformation. I now decided to take a huge leap & also coach vegans with their health & fitness. The program transformed my knowledge to the Next-Level & also gained life skills such as planning ahead, time management & an epic life confidence! It's a gamechanger. Now it's a GAME ON for me to make an impact to serve, love & inspire others"
Joey
“Before I started the gamechanger academy I had no control over my eating habits and felt truly lost. Working with Fritz changed my entire view on how to lose weight efficiently and effectively for the long term and that’s something that I will always have.“
Bailey
“Before the program I was a regular girl who tried everything to combat weight gain and I just thought that it’s in my genes to look the way I did. One day I just decided that I owe it to myself to give this program a try and work towards my dream body. Fritz is a great coach, mentor and friend.
Today, I’m more energetic than I ever was. I am a sucker for weight training and yoga, & absolutely love the feeling post workout. I totally recommend this program to everyone!!!“
Niharika
"The GameChanger academy changed me not only physically but mentally. Prior to this program I was letting the food take control over me, now I’m the one who has the control. I’m feeling more confident than ever, I’m loving my body and now absolutely conscious of how to take care of it. I’m a different person now. Thanks."
Maria
"Working with Fritz and his team made me switch to a fully plant based diet an enjoyable, educational and rewarding experience. Having tried many diet and exercise combinations in the past, I didn’t think it was possible to get results as good as this - I have made major improvements to my body composition in just 3-months."
Luke
"I’ve got minimal belly fat, I’m completely thinned out and it’s awesome. My chest is coming through, I don’t really have man-boobs anymore. I feel more confident on phone calls with potential clients. I have more energy and express myself and be me."
Ross
"I'm incredibly glad to tell you that I felt supercharged working 12+ hours during both days just being conscious of my macro intake. This isn't one of those "I feel great because I've been vegan for a week" type of things where one's body dumps toxins and feels better in the short term - I've been following the principles for 5 months through some long days, so for me this is a huge testament that this lifestyle just works that I've been able to sustain for the longer term. Looking forward to seeing what the future has in store."
Arthur
“Prior to joining the Academy, I have had a decade-long history of chronic illnesses. I was overweight and unsure about the best approach on a calorie-deficit diet and proper working out.
After 12 weeks of the program, My diabetes is now very tightly controlled and my blood work is pristine, and I now have a stronger knowledge and increased confidence about my nutrition and workouts. I have also moved from a size 38 pants to now a skinny 33 size and have a weight that I haven’t seen on the scale in over 10 years! The GameChanger Academy has truly transformed my belief in myself and gave me the confidence in my body I haven’t had in a really long time.“
Lenin
"This program has really changed my long-term mindset. I recognize, there are meals for me, food for me that I can enjoy for the long-term. So I have really valued my time with GameChanger. Thank you guys so much."
Sara
This is how we‘ll make you a Fit Vegan
• Personalized Workout Routine - access to your personal app, including Tutorial videos

• Customized & constantly updated Meal Plans - 100% customized ve
gan meal plans with detailed instructions, so you know exactly what to eat from breakfast to dinner

• 24/7 Accountability in the App - 30 minutes response time in office hours

• Weekly Checkin Calls - with your personal Coach from the GameChanger Team

• Live-Coaching Calls with Fritz

• Video Training - personally recorded principles and systems Fritz and his clients used to get fit.

• 14 Week Program - massive transformation and momentum building in a good time period

• Exclusive Coaching-Group on FB

• Vegan Community

• Vegan Nutrition & Supplement Guide
Having worked with 100s of clients now we found people that have success in their careers and seek personal growth get the best results with us.
We work with Consultants, Accountants, CEO’s, Successful Entrepreneurs, IT specialists, Managers, Designers, Nurses, Medical Professionals - high performers that want to maximize their potential and crush it with their health, too.
This is how we‘ll make you a Fit Vegan
• Personalized Workout Routine - access to your personal app, including Tutorial videos

• Customized & constantly updated Meal Plans - 100% customized vegan meal plans with detailed instructions, so you know exactly what to eat from breakfast to dinner

• 24/7 Accountability in the App - 30 minutes response time in office hours

• Weekly Checkin Calls - with your personal Coach from the GameChanger Team

• Live-Coaching Calls with Fritz

• Video Training - personally recorded principles and systems Fritz and his clients used to get fit.

• 14 Week Program - massive transformation and momentum building in a good time period

• Exclusive Coaching-Group on FB

• Vegan Community

• Vegan Nutrition & Supplement Guide
Having worked with 100s of clients now we found people that have success in their careers and seek personal growth get the best results with us.
We work with Consultants, Accountants, CEO’s, Successful Entrepreneurs, IT specialists, Managers, Designers, Nurses, Medical Professionals - high performers that want to maximize their potential and crush it with their health, too.
1. You apply for the Coaching Program.

The Coaching Program with Fritz is very
intense - both in terms of time and action
taking. This means we can only select a
handful of people that fit a certain criteria.
Therefore, in order to become part of
it, you need to apply for it.
2. Me or my enrollment team will call
and speak with you.

Me or one of my team members will call
you on Zoom to discuss your current situation, obstacles and goals you have and how we can help you bridge this gap.
3. I will personally choose the people
who get to join.

Once I get a glimpse of who you are and
how you might fit in, I will decide whether
you get to join the coaching program or not. No matter the outcome, you will receive feedback from us what happens next.
1. You apply for the Coaching Program.

The Coaching Program with Fritz is very
intense - both in terms of time and action
taking. This means we can only select a
handful of people that fit a certain criteria.
Therefore, in order to become part of
it, you need to apply for it.
2. Me or my enrollment team will call
and speak with you.

Me or one of my team members will call
you on Zoom to discuss your current situation, obstacles and goals you have and
how we can help you bridge this gap.
3. I will personally choose the people
who get to join.

Once I get a glimpse of who you are and
how you might fit in, I will decide whether
you get to join the coaching program or not. No matter the outcome, you will receive feedback from us what happens next.
Introducing: My Personal A-Player-Team
There’s a reason why most courses don’t work - there’s simply a lack of supervision, personalized expert advice and accountability.

Here are a few of my highly trained A-Players who help me serve
our clients and make sure they get results:
Nils Wittfoot
Senior Coach
Nils is going to teach you how to become a fit vegan, without feeling bloated, overwhelmed or restricting yourself. He’s your go-to-guy when it’s time for you to achieve your fitness goals.
Kerry Pärn
Transformation Advisor
Kerry is our transformation specialist. He will help determine your path to your goal and help you to leave limiting beliefs and excuses behind. So you can develop the courage and become the person you aspire to be.
Dr. Mauricio Gonzalez
Doctor Of Internal Medicine
Dr. Mauricio is our expert on Vegan Health. He will help you to not just achieve your Fitness, but also your Health goals within the program, so you can thrive on a plant-based diet.
© 2020 Fritz Horstmann